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Pix from the Festival

Written by | Published September 19, 2011

[caption align="alignleft" width="300" caption="Dramatic clouds"]

Dramatic clouds[/caption]

Mavis Staples takes us there

Mavis Staples takes us there
the bike zoo

the bike zoo
A great weekend all around! Were you there? What was the moment that stood out for you? On the third day, I finally figured out how to maneuver through the streams of people, which reminded me of water rivulets making their way down a windshield on a rainy day. At some point, you just have to jump in and go with the flow.

Day Two, ACL

Written by | Published September 18, 2011

Stevie Wonder may have stolen the show on the second night of ACL, but the glorious rain that came earlier in the day—which inspired smiles and celebration even as festival-goers got drenched—ushered in the most surprise. After all, it hadn’t rained (significantly, anyway) in Austin since May. Temperatures modulated and energized the crowds. Fall is in the air!

Once again, the smooth operations of the festival impressed me. Even as the park teemed with people, the mood was easy and accommodating. Props to fest organizers C3, who continue to make improvements to the festival’s operations and addressing concerns. This year, we found increased shade structures, additional free water stations (courtesy of CamelBak), and numerous opportunities to assist organizations such as The Nature Conservancy and statewide firefighting squads. It’s always great to feel philanthropic while you’re having fun.

Aside from the music, there’s a lot going on at ACL. What other festival, for example, offers such a wide variety of dining options prepared by upscale restaurants? And I’m not talking about turkey legs and corn dogs. Local flavor rules here. ACL’s food court, “curated” by Chef Jeff Blank of Hudson’s on the Bend, offers options such as pork-belly sliders with pickled onion ($6 by Odd Duck Farm to Trailer), oyster tacos with chile-honey aioli ($8 from Garrido’s), crispy artichoke hearts ($6 by Bess Bistro), steak frit sandwiches ($7 by Aquarelle), and truffled macaroni-and-cheese ($7 by Lonesome Dove Western Bistro out of Fort Worth. I’ll admit I found it amusing to see bikini-and-boots-clad fans sprawled on the grass eating meals they might normally enjoy by candlelight in a restaurant.

When the rain subsided, I spent some time checking out the arts offerings. The variety here reminded me of a marriage of Austin’s Cherrywood Art Fair, Armadillo Christmas Bazaar, and South Congress’ First Friday funkiness. Drive-by-Press offered silkscreened T-shirts, Bolsa Bonita had an assortment of kitschy and ironic bags printed with hirsute Tom Selleck images, Rokoko’s imaginative ceramics, dresses by SOLA, $25 straw cowboy hats by Texas Headgear, leather-and-metal cuffs by LeighElena jewelry, scarves by Pangea, and wood-mounted prints of Austin scenes by Austin Art Garage. Most vendors were local, though a few came from as far as Chicago. The owner of Souldier, who was here from the Windy City for her 5th year at ACL, tells me her recycled-seatbelt headbands, bags, and guitar straps sell well at ACL, and that bands such as My Morning Jacket, Iron and Wine, TV on the Radio, and Fleet Foxes all use her guitar straps on stage.

So the line blurs once again. Art and music. Bring on the fun.

Reflecting on Day One, ACL

Written by | Published September 17, 2011

Walking through the festival grounds at Zilker Park, especially after the sun started to dip and the crowds thickened in anticipation of Austin Music Festival headliners Kanye West and Coldplay, it was easy to imagine myself a mere ant in an army of 40,000 other beings. It was an instant reminder of my small place in humanity. For a moment I felt flustered by the crowd. Then bam—more music, a chance encounter with a friend, a sight that made me laugh—and the mood turned in an instant. As a friend put it, ACL is not the minors. What it is, at least to my mind, is an instant submersion into what makes Austin such a tight community.

As I gear up for Day Two of the bash, I’m reflecting on yesterday and how seamless ACL operations seemed to be. Early in the day, we experienced our first indication of the solidarity of Austin --that joyous moment when skies finally opened up and rained (a short burst, yes, but water all the same) while crowds throughout Zilker shouted in glee and surprise.

The burn ban is in effect this year, and several donation stations for statewide volunteer firefighters reminded us of the wildfire risk. Still, some dedicated smokers (of ciggies and wacky tabac alike) were lighting up—but amazingly, I spied not a single discarded cigarette butt. At least they’re being responsible, which is the whole point of the ban. In a related note, festival organizers have made what I consider a brilliant business to keep the grounds litter-free: at several stations throughout the park, you can pick up a green trash bag, then meander the grounds picking up stray cans and other recyclables; when the bag is full, you can redeem it for an ACL T-shirt. Neat incentive that makes sense all around.

The festival’s food options (more on that in other post) are well known for their diversity, quality, and local vibe—with renowned restaurants like Olivia and Hudson’s creating rave-worthy noshes. But I’m also pleased to find the eclectic array of Austin shops and artisans selling their creations—again, reinforcing the sense of community. We’ll explore that aspect in greater depth today and tomorrow.

On-the-fly conversations with festival-goers, performers, and even a police officer working the event further underscored the community theme. Chilean-American singer Francesca Valenzuela (a knockout with tremendous pipes and a solid pop sensibility) told me that one thing that’s different about US audiences (and Texas crowds in particular) is that we’re open and supportive of new musical experiences. And the cop with whom I chatted told me with a big grin that he loves the people-watching. He confessed that he was on board to escort Kanye West and his entourage to the stage later that night—but that he wasn’t star-struck. After all, he’d heard Kanye was a prima donna. (Anyone care to dispute that?)

Biking to Zilker Park was a breeze. I hauled my bike on the back of my car to a spot near the Lady Bird Lake hike-and-bike trail, and popped over in a flash. Pedestrians and bikers on the trail were all smiles, hauling camp chairs, soft-sided coolers, umbrellas, and blankets to the site. “See you there!” we’d shout as we passed each other—strangers united by the promise of music, food, art, sweat, and celebration.

We’re posting photos to our Facebook page and tweeting all day (as long as the WiFi holds out, anyway), so follow TH on FB and on Twitter.

See you there.

ACL Fest Tips for 2011

Written by | Published September 16, 2011

In 2008, I posted a blog of tips for attending Austin City Limits Music Festival that have made my experience more enjoyable. Much has changed in three years, and some tips bear repeating. As in '08, we can look forward to slightly cooler temperatures (albeit in the 90s) and an equally stellar lineup befitting ACL Fest's tenth anniversary. Foster the People, Coldplay, Kanye West, Fitz and the Tantrums, Stevie Wonder, My Morning Jacket, Fleet Foxes, and Arcade Fire are among the must-see acts on my list (though I realize I'll be forced to choose which headliner to see Friday-Saturday)! As with the PBS show, ACL Fest always features a wealth of talent to appeal to a variety of musical genres. So if you're going for one day or all three, here are some of my favorite tips. Also, the ACL Fest website and has helpful advice as well.


No smoking, no kidding: Thanks to the record-breaking drought and heat this summer, there s absolutely no smoking or any kind (for music fans of a certain age, the Bic lighter salute is now on an iPhone app!). Please heed the warning signs throughout the park and in the surrounding areas. Remember the Bastrop County wildfire and similar fires that have flared throughout the state, and give generously to fire-relief efforts you'll see in and around the park, and the city this weekend.




Eat well (and drink water) early and often: I've noticed that the long dinnertime lines form from 5-ish until just before the 8 p.m. headliners take the stage, so grab a late lunch/early dinner around 3-4 pm and go back for ice cream later. Besides fest favorite Hudson's on the Benda's Mighty Cone, there are plenty of sumptuous options from local fine-dining establishments, like Aquarelle, Bess, Garrido's, Mandola's, and Olivia. Aquarelle's steak frites sandwich, Wahoo's fish tacos, or Boomerang's pies (depending on which line is shorter, or what I'm craving) usually make for a tasty and satisfying meal for me. This year, I'm also looking forward to sampling Olivia's fried chicken and Odd Duck Farm to Trailer's grilled pork belly sliders.




Chair or no chair (or bag): I don't bring a chair because I like to move around, but if you prefer to have a seat, note that some stages have designated chair zones farther from the stage. And there's a chair and bag check-in area near the Lady Bird Lake entrance if you don't want to lug it around when you want to get closer to the music.




Getting there: Once again, due to the extremely dry ground conditions, parking on the grassy areas is strictly prohibited. Don't do it! The ACL Fest website has a full list of parking/drop-off suggestions, including the free parking shuttle from Republic Square. You can also bike there, or take a bus route that goes to or near the Lamar/Barton Springs Rd. intersection. From there, it's a 10-15 minute walk to the fest. Please note that Sunday night bus schedules for most routes end around 9 p.m., so you'll want to plan an alternate departure.




Hope these tips help enchance your ACL Fest experience. And I hope you'll comment to share some of your own tips, too!


acl2010_sign acl2010_aerial1

Across the globe, when talk of music festivals come up, two Texas events always make the list - spring's South by Southwest and fall's Austin City Limits Music Festival, both in Austin – the Live Music Capital of the World. Austin's Fun, Fun, Fun Fest, in November, is also starting to rise to similar ranks.

Bakery Cafe—Back to Blue?

Written by | Published August 22, 2011

bakerycafe-cropWhile in Port Aransas recently, I drove to Aransas Pass looking for the Bakery Café, which is on the cover of the September issue and in the True, Texas feature, which had gone to press before I left for vacation. To my surprise, the distinctive turquoise façade with the name in bright red letters had been painted tan with brown type.

I mentioned this to co-workers when I returned to the office, concerned we may get letters about the color scheme change. We had just received advance copies of the September issue. Lois Rodriguez, who wrote the Bakery Cafe text, e-mailed the café owner to let him know they made the cover, and sent the cover image, noting that we thought the blue paint job looked nice. The owner called Lois to thank us for the magazine coverage, and to say that after they painted the exterior brown, one of his employees preferred the old color combo, but no one could remember how it looked. But thanks to our publication of the café image, they’ll be able to use the issue as a guide if they decide to repaint the café blue again. We hope so!

Texas-shaped pool!

Written by | Published June 17, 2011

With triple-digit heat already here in Austin (and lingering), I'mm semi-obsessed with swimming pools, so I smiled when I spied the Texas-shaped pool at Amarillo's Big Texan Motel, the lodging companion to the famous Big Texan restaurant, which celebrates its 50th anniversary this year. (If you haven't heard of the Big Texan's free 72-ounce steak dinner, the mother of all big-food challenges, here's the skinny: You have to eat the whole thing, plus a slew of sides, in less than an hour.)

I don't think I could make a dent in that steak, but I sure can see myself doing a few laps from Amarillo to Brownsville.

Know of any other great hotel pools? Let's come up with a "Best-Of" list!Big Texan pool

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img_0306Next door to the Texas Prison Museum sits a noteworthy historical museum in its own right. The H.E.A.R.T.S. Veterans Museum (the acronym stands for Helping Every American Remember Through Serving) opened in 2009, and contains battle paraphernalia and personal mementos donated by veterans and their families, from the Civil War up to the current conflict in Afghanistan.

In addition to military gear, dress uniforms, flags, patches, and medals, the museum also displays letters written by soldiers to their loved ones, along with journals, and books written by military personnel documenting the horrors of war and bittersweet homecomings. I was impressed by the magnitude of the collection in a relatively small space. Both World War I and II displays seem extensive, even down to an unused schoolbook note pad from World War I. Women’s contributions in wartime, particularly World War II are represented with various W.A.C. uniforms and grooming accessories, and photos documenting factory work on the home front. Nearly as extensive is the section from the Vietnam War, which as a child I remember from TV news. Seeing the captured flags and other objects, among soldiers’ memoirs as told through letters and books was quite compelling.

Viewing this memorabilia and reading the personal histories of these soldiers gives me pause, as I consider the enormous sacrifices these men and women have made, especially as we observe Memorial Day.

Travel Deals

Written by | Published April 7, 2011

I recently made a quick trip to Houston to take care of some medical appointments, which got me thinking about the idea of “health travel,” or even the vague concept of “secondary travel.” For example, even if my main reason for visiting a city is to catch up with family, see a hotshot out-of-town specialist, or to attend a work conference or other event, I do try to squeeze in some recreation. In Houston, I try to visit a museum or gallery, a favorite shop, and a restaurant or bar I’ve been hearing about. This time, I joined up with two longtime Houston friends to check out El Real Tex-Mex Cafe, the new (yet old-school) Tex-Mex restaurant dreamed up by food writer/historian Robb Walsh and restaurateurs Bryan Caswell and Bill Floyd. I had heard raves about the cheese enchiladas with chili gravy—that classic Tex-Mex comfort-food concoction served with orange cheese, lard-laden (and I mean that in a good way) refried beans, and Spanish rice. Well-deserved raves! Tart margaritas and a salvaged décor from the shuttered El Fenix Restaurant completed the experience. I’ll look forward to future visits once I can fit into my jeans again.

When I visit the Bayou City, I often stay with friends, but this time, I tried an experiment. I had heard about travel websites like and, which offer unsold hotel rooms at steeply discounted prices, and I decided to give lastminutetravel a try. Here’s how it works: You go to the site, pick your city and general area, plug in your dates, and the website finds available rooms. In my case, I found a “four-star hotel” in “downtown Houston” for $95. The site provides photos of the hotel, and a list of amenities, but you don’t learn the name of the hotel until you’ve booked the room. (This makes sense to me: While the hotels want to sell their unsold rooms, they don’t want to advertise that they’re willing to drastically undercut their rack rates. And be aware that after you reserve the room, you can’t cancel or change your reservation.) For my one-night stay, this worked beautifully: My hotel turned out to the Hyatt Regency, where rooms normally start around $180 per night. The hotel has a great rooftop pool, and its central location proved perfect for exploring on foot. When I returned to the office, I poked around these sites to see what other hotel deals I could find in Texas: I pretended to want to book a room four days out, and I turned up a “four-star” hotel in Galveston for $96 and a “three-star” hotel in downtown Fort Worth for $68.

Have you tried these sites for Texas travel? Care to share your experiences?

How I Survived SXSW: The Music

Written by | Published April 1, 2011

See related: How I Survived SXSW: Film and Interactive

How I Survived SXSW: The Basics

duran2crowd-good...and the crowd goes wild!

How to survive the Music portion of South by Southwest. Easy. Expect midnight or 1 a.m. headliners, lots of SXSW parties and little sleep.

In my previous installment, I highly recommend the SXSW’s express pass for bigger venues/band names. It’s worth it. Definitely. But realizing bands are playing into the wee hours of the morning followed by all the after parties that don’t end until 6 a.m., 10 a.m. is virtually the crack of dawn. But, if you can swing it, wake up long enough to get it then return to your Zzzzs.

As with the film schedule, the choices are phenomenal. Pick the bands you want to see most, and let the rest be icing on the cake.

Unlike the film portion, there aren’t discussions or Q&A with the bands at the shows, but you can see plenty of panel discussions, keynote addresses at the Convention Center, as well as interviews at the IFC Crossroads House. Bob Geldof and Yoko Ono (talking, not singing) were among the highlights.

cnn-grill-band1There's music everywhere, including this live band at the makeshift CNN Grill SXSW.

Still, the music portion presents the perfect opportunity to explore and experience so many new, up-and-coming bands. Take full advantage.

I did a lot of that and was pleasantly surprised on many occasions. Sometimes, I found the particular music I stumbled upon was not necessarily my style, but I always appreciate the creative education … and people watching.

duran8Duran Duran perform at Stubb's.

Admittedly, I couldn’t help but indulge in the familiar. Music snobs might chide me for going the mainstream route, but I enjoyed nurturing my ‘80s roots while watching The Bangles or Duran Duran. I saw them both from front and center. That wouldn’t have happened “back in the day.” Thanks SXSW.

I also hoped, as part of this whole SXSW experience, to take in two of the consistently big parties – Perez Hilton’s Night in Austin and Rachel Ray’s Feedback Party. Lots shared their personal opinion about each of these “celebrities”, but my interest was not in them, rather the energy around the parties they throw and the people and performers who show up. I managed to score badges for both.

perez-hiltonsignThere was talk of a surprise guest at the Perez party – Lady Gaga. Brittney Spears. P. Diddy. No surprise guest showed up, but it was a heck of a party with great music. People with RSVP wristbands started waiting in line at 3 p.m. for open doors at 6. Probably not necessary, as I saw people walking in throughout the evening. Also, if you have a badge, guess what? You don’t need a wristband. Though it’s technically not put on by SXSW, they used the same entry system for the party – badges over wristbands. If you’re badgeless, you’ll have to RSVP for those wristbands, and know that they accept tons more RSVPs than they allow in, and wristband distribution ended about 5 p.m. – All gone.

Kanye West hosted a party that night, too. Again, more RSVPs than available tickets.

While I enjoyed my evening at the Perez Hilton Party, this also was the evening of the biggest moon in ages. I heard it was a gorgeous sight to see. My badgeless buddies enjoyed the view from Auditorium Shores, where the City of Austin hosts a free concert as a thank you to locals who, in essence, give up their city for SXSW. They found the show via listings at Between the closing performance by Bright Eyes and the beautiful moon, I hear the night was amazing.

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See related: How I Survived SXSW: Music

How I Survived SXSW: The Basics

How did I survive, SXSW? It wasn’t easy, but I did … and it was a fun journey. This is meant to give an overview of what to expect for those who have never attended SXSW before. I recommend the experience – even if just once. I’m also glad to answer any other questions you might have about navigating it.

lounge1Liz Phair on the IFC Crossroads stage. Those not fitting in the small studio watch from screens throughout the cozy lounge.

On Day One, while still shuffling through my newly retrieved SXSW registration packet to see what’s what/where and getting set for the week, I head to the IFC (International Film Channel) Crossroads House nestled against the Driskill Hotel. IFC aired daily interviews with film stars and musical talent, and hosted live performances, so a must-have is the free IFC wristband. It allows for a lucky few SXSW attendees to make up the live audience in a lounge setting where it was always happy hour.

This was definitely going to be a hotspot, because for me, it’s not just about seeing the movies or hearing the music, but getting to see and hear from the people behind the scenes.

The IFC Crossroads House had guests including Conan O’Brien, Rosario Dawson, Danny DeVito, Emmylou Harris, Ashton Kutcher and Demi Moore, Pee Wee Herman, Jason Ritter, Rainn Wilson, Brittney Snow, Soliel Moon Frye, Eliza Dushku and more. To see some of those interviews, visit Consider making this part of your SXSW experience.

rosariocarladriskilldavito1Actors Danny DaVito, Rosario Dawson and Carla Gugino enter the IFC Crossroads House.

With less than one hour of SXSW 2011 under my belt, I encounter my first (and *last – see tips below) long line, here, at the IFC site. While making a mental game plan, I paced away from the line and moved just around the immediate corner of the building. What a fun surprise. I run right into actors Rosario Dawson, Danny DaVito and Carla Gugino, who everyone is waiting in line to see. They’re coming in the side door – Rosario is all smiles and Danny is signing autographs for the crowd of 5 that happened upon them as well. They were in town to talk about their film “Girl Walks into a Bar,” the first feature length film produced exclusively for the Internet … and its free. While I haven’t gotten around to seeing it yet, this encounter set the stage for the film portion and many celebrity encounters, panel discussions and Q&A sessions.

There are three types of SXSW film attendees, I discovered – those who take in only the world premiere films that already have big stars and a distribution deal (or are close to it); those who see the other film gems hoping for a distribution deal but may never see the light of day again; and those (like me) who really enjoy the underdog film but also enjoy the hoopla of the Red Carpet, and watching a film in my hometown with the big name actors and directors in attendance.

paul-cast-qa3Mottola, left, along with actors Simon Pegg, Nick Frost and Kristen Wiig from the comedy, “Paul” answer questions after a SXSW screening at the Paramount Theater.

paulaudiencemaskDirector Greg Mottolla's staged keepsake of the SXSW screening of his comedy "Paul". Masks of the alien Paul were handed out to the audience for his requested, out-of-this-world photo op.

SXSW affords attendees the rare opportunity to watch a film and then have immediate access to the cast and crew for a Q&A session. I sat in on a few of these screenings for world premiere films at the lovely Paramount Theater like "Source Code" with Jake Gyllenhall, "Paul" with Kristen Wiig, Simon Pegg and Nick Frost (of "Sean of the Dead"), "Super" with Rainn Wilson and Ellen Page, and "The Beaver" with Jodi Foster and Mel Gibson. All key actors (minus Mel Gibson) were present, watching the film with the audience and sticking around afterwards for the questions. I got to meet several, face-to-face, including Conan O'Brien, too. But talking one-on-one with Kristen Wiig was a real treat. She's hilarious - definitely my favorite Saturday Night Live cast member. She's down-to-earth and nice to boot!

jodiqa-154u5Jodi Foster attends SXSW to screen and discuss her film "The Beaver" in which she directs and co-stars with Mel Gibson.

For the record, Jodi says she would have cast Gibson in the role, again, regardless of his negative publicity of late.

Tourists on the Austin Duck Tours got a real treat when they stopped to observe the buzz in front of The Paramount. They just happened to stop when Jake Gyllenhall was doing Red Carpet interviews for "Source Code." They had a front row seat for that, and you could tell, by the squeals of excitement on the bus, that they’ll likely not forget that tour.

I also enjoyed a slew of other less visible films including one of my faves – "Bag of Hammers", starring Jason Ritter, son of the late John Ritter. He’s super talented and the film deserves wider distribution. We shall see.

Also on my roster of films was "Matter of Taste", a fascinating documentary about one of New York’s top chefs Paul Liebrandt. My friend, Rachel Mills, is a producer for the HBO-backed documentary that had its world premiere here. I was excited for her and the project. The after party at Eddie V’s had haute hors d’oeuvres and a rare chance for me to get some sustenance. Between bouncing from venue to venue at breakneck speed sometimes, there was little time for food. I call it the SXSW diet. Lots of walking/running across town and no time to eat. The beauty of it is that there IS plenty of time to eat, if you choose. I just chose to take in as many panel discussions and films that I could, instead. There’s plenty of time to rest, too, if that’s what’s important to you. A friend called me after Day One saying she was skipping the next evening’s premiere – she was already tired. Good for her. Not for me! But you definitely need to know what your limits are, and heed them. Pace your stamina to carry you through your time at SXSW.

sxsw2011_filmgridThis portion of the film grid – between 4 p.m. and midnight on Saturday, March 12 – represents only a small fraction of the film screenings held throughout an eight-day period.

Taking it all in required much stamina because while some nights went long with films (the Kristen Wiig double-feature of "Paul" and "Bridesmaids", didn’t finish until about 2:30 a.m.) my mornings/afternoons were also booked with Interactive panels that addressed so many crucial areas of new media – the way technology changes the way we report and receive news and information. Was I tired? Heck yeah, but I was also feeling charged by it all, too.

In fact, I saw a documentary about Kevin Clash, the man (and voice) behind Elmo, the ticklish Sesame Street celebrity. It was only by chance that I saw it. I went in treating it as a time killer in between two nearby interactive panel sessions I was sitting in on. The location was suitable for simply getting off my weary feet. But the documentary was wonderful … and I admit to shedding a tear or two – mostly for joy. I don’t think we ever lose our giddy love of the Sesame Street puppets we knew as children. But, it also was a very real story with life lessons and all.

How I Survived SXSW: The Basics

Written by | Published March 31, 2011

See related: How I Survived SXSW: Film and Interactive

How I Survived SXSW: The Music

circusmashimuswelcomA welcome to SXSW and the Circus Mashimus Lounge during the interactive portion of South by Southwest.

It’s a given that I love living in Texas, but I feel especially fortunate to live in Austin. That’s not a slam on any other city. It’s just a city that’s a great fit for my personality and my varied interests. So, with my genuine pride in the Capital City, I get excited and kick into “hostess” mode whenever a big event like South by Southwest (SXSW) music, film and interactive conference and festival draws in lots of out-of-town guests. I want to make sure they feel welcome and enjoy this beautiful place I call home. I want them to go home and talk, with affection, about their experiences.

This year, the 25th anniversary of this stellar event, was no different and I jumped in, feet first, to experience SXSW with our guests, as well – upwards of 30,000 attendees.

I want to share some of those experiences (and some of the photos I took) with you here and in a follow up blog posts, but let me first tell you – this place was packed. Maybe too much for the locals, but that’s something the City of Austin and SXSW organizers can sort out. For now, I focus on numbers and what those tourism dollars mean for Austin, and Texas. SXSW is Austin’s Super Bowl for the music, film and interactive set.

In 2010, SXSW injected more than $113 million into the Austin economy. That included booking more than 8,800 reservations totally 39,000-plus room nights from people coming in from all across the globe. The numbers for this year, though not officially in yet, may well exceed expectations and last year’s figures. It was touted as the biggest yet, and it certainly seemed that way.

livefromsxswLive from SXSW! Media outlets from across the globe covered SXSW events, which often included a glowing spotlight on the city itself.

That translates into a lot of music moohla, film finances and interactive ingots. OK. That was cheesy, I know! :) But in these economic times, that sort of boost to the system is welcomed with wide open arms!

And SXSW officials say the media coverage – all that free press covering world premiere movies, new bands, high-profile panelists and the invigorating scene – totaled in value of nearly $15 million.

Everywhere I turned there were news crews capturing the essence of it all with man-on-the-street interviews – most were clearly not local crews. From all the media outlets and worldwide bloggers I encountered to lunching at the makeshift CNN SXSW Grill, I can tell you the world had its eyes on Austin.

On top of that, the sheer volume of creative offerings helps strengthen the city’s brand identity, which goes a long way in securing future tourism dollars.

cnngrillMax's Wine Dive restaurant was transformed into the CNN Grill SXSW. Operations continued, with guests receiving free food, drink and live music.

The New York Times says, “South by Southwest now has three vibrant legs – music, film and Web – that come together to create a stool that is the envy of every other American city.”

The Chicago Sun Times says, “From its humble beginning in the Texas capital, South by Southwest has grown to become the worldwide music industry’s biggest and most influential gathering.”

I feel so proud to live in this incredibly creative city, the Live Music Capital of the World. And in whatever non-Texan accent I overheard–– whether from the East Coast or Down Under –– word on the street was always about how awesome Austin is. Deep inside, I gloat. To myself I say, “Yes, and when it’s all over, you have to go home … I AM home.” How lucky is that?!

Get a sampling at and consider a visit.


If you decide to go to SXSW next year, I offer these tips that will help increase your enjoyment factor.

Book lodging early: Hotel rooms, especially those with the best rates, go quickly. So book as early as possible. Since the bulk of activities happen downtown, you’ll want to be close as possible for the convenience factor of having everything nearby, a resting spot in walking distance and to avoid the challenges of finding parking daily.

Plan your schedule.Closer to the event, check for additions and updates to the schedule. Take all the heads up you can get because by the time you receive your registration packet with your pocket guides and such, the wheels are already spinning pretty quickly. Still, study that schedule as soon as you get it. The worst thing is to miss something important to you because you didn’t see it on the schedule.

Pace yourself. If you decide to SXSW 2012, remember to select a few things that are must-see/do for you and then allow the rest to be icing on the cake. You’ll be happier and stress-free. Also, be willing to go to a screening or performances alone. With so many choices, the odds of conflicting interests with friends are possible. If you really want to see something, don’t compromise that because a friend wants to see something else. You’ll have fewer regrets. Besides, there’s plenty of time to be social with an impossible amount of SXSW parties, and even a softball game, happening every single day/night.

Move to the Front of the Line.Why didn’t I encounter lines like most everybody else? Should I let the cat out of the bag?

SXSW has a fabulous SXXpress pass for any movie or music venue. They hand these out at 10 a.m. daily. It’s actually no secret because the information is printed in the registrant’s guides, but they seemed to be virtually unclaimed during the music portion of the conference. These free passes are like a “front of the line” carte blanche that works in conjunction with your badge. So, at movies and music venues, where three lines are queued up in order of badge holders (priority entry), wristbands and then single ticket holders, SXXPress pass holders are bumped to the front of the line ahead of badge holders. For the more popular shows, badge holders alone may fill a venue to capacity, so it would behoove you to get a pass because it’s basically guaranteed entry. These passes aren’t necessary for less hyped-up events, but if it’s something you definitely want to see, consider it insurance. I believe they give out 10 percent of capacity in express passes. During the film portion, most express passes were distributed by 10:30 a.m. … or sooner for the more popular screenings. Lines for the passes started at 9 a.m., typically. For the music portion, well…10 a.m. proved to be too early for that lot. I, however, remained among the few who continued to take advantage of it during the music portion, and it paid off. I rolled out of bed, went for the express pass, and crawled back into bed. Simple. On several occasions, the badge line went around the building/block and I was able to walk right in, including an evening at Stubb’s when the venue was at capacity by 8 p.m. (when I showed up) for people hoping to see Duran Duran at 12:30 a.m. I did have to wait about 20 minutes, but when the fire marshal cleared more to go in, I along with only 5 other express badge holders in our own separate line) were the first to get in and I saw Duran Duran from front and center.

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